DIGITAL STRATEGY

I provide expert digital marketing support to businesses of all sizes and across a range of sectors including eCommerce, Tourism & Hospitality, Professional Services and Education; on a managed and ad-hoc basis.

Digital marketing is a fast moving discipline with new technologies emerging on a regular basis. Understanding which digital marketing techniques to focus on, and ensuring that your team possess the commercial experience to deliver high levels of profit for your business are frequent challenges that my clients face.  With over 20 years experience in digital marketing, I can provide a flexible approach to digital marketing support to your business; either on an ongoing or ‘as and when you need it’ basis.

AD HOC SUPPORT

An increasingly popular service amongst my clients, my ad hoc approach to digital marketing means that you have access to expert support and consultancy as and when you need it – with no commitments or contracts often associated with on-going retainers.

Whether you need an independent review of your existing digital marketing activity to ascertain how it is performing in commercial terms, writing a clearly defined digital marketing strategy, providing the planning and delivery for a specific project or providing help and support to your internal team, my ad hoc approach means that you can utilise expert digital marketing as and when you need it; with no ongoing commitment.

MANAGED SUPPORT

If required, I can also provide a managed approach to digital marketing in instances where you have a requirement for an ongoing, expert digital resource.  On this basis, I would work with you to determine the scope of work, what needs to be delivered and to establish clear commercial outcomes, such as increased sales or bookings, grow data capture, improve customer retention or to reach and engage with new audiences.

This service typically consists of either:

• Training and developing the commercial & digital marketing skills of your internal team and reviewing digital marketing performance to ensure that the planned activity is performing in line with your commercial objectives

• Providing an out-sourced approach to digital marketing, which can combine one or more aspects of digital marketing; based on your commercial requirements and internal resources.

There is no long-term commitment with this service – just a rolling 30 day notice period.